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Princes Trust Business Enterprise Challenge


Princes Trust competition photo


Tuesday 12th February saw the start of the Princes Trust Business Enterprise Challenge at St Peters CofE Academy where students compete in an online business simulation game that replicates the real world. The challenge involves approximately 6000 students nationwide from all areas of secondary education.

Thirty Year 9 and 10 GCSE Business students were chosen by Mrs Mustafa and had the opportunity to work closely in small groups with successful businessmen and women who acted as mentors for the challenge with a large focus on confidence, resilience, communication skills, teamwork and presentation skills.

The first part of the challenge consisted of formulating a 'Dragon's Den' style business pitch surrounding an ethical business which they then had to present to the rest of the group. This 'pitch' will be adapted and then used should they qualify for the Regional Finals in Birmingham and then the National Finals in London later this year.

Previous National winners have won:


  • A cheque for £2500 for their school
  • £500 to invest in a social enterprise which benefits their school
  • A winner’s trophy
  • A winner’s medal
  • A luxury drive around London in a Rolls Royce Phantom
  • A private tour and afternoon tea at Harrods
  • An exhilarating ride on the London Eye
  • A special lunch and tour of the Headquarters of Twitter UK

The main part of the day saw students take on the business simulation game which involved choosing a product such as a mobile phone, laptop or an item of jewellery and running their business model over a period of time to try and make the biggest profit.

This game can be played until Wednesday 20th February when the best final profits from similar groups across the Region will be collated and the winners announced.

Students worked tirelessly throughout the day and engaged from start to finish. The progress made by each group was excellent with all groups at least making a profit and one group exceeding 4.7 million pounds (definitely some Alan Sugar's and Deborah Meadon's amongst them!).

The business mentors and Princes Trust associates couldn't speak anymore highly of the work ethic and attitude of each and every student. With this, mentors from Franklyn Financial Management who are Platinum Sponsors of Stoke City chose eight students who stood out on the day to attend an afternoon with them at Stoke City FC where they will be treated to lunch and a tour of the stadium, then meet with Stoke City Business Executives which will be a great experience for any budding businessman or woman.

Winners of this experience were: Maryam Yasir, Aliyah Janes, Amie Frost, Jay Pedley, Malvi Bushi, Emre Alici, Ibrahim Ahktar and Lybah Iqbal

There are also another 2 places available for this experience and students who show commitment until the end of this half term to get the best profit possible will be chosen by Mr Proffitt and Mrs Mustafa and announced after half term. 

A huge well done to all students who did St Peter's proud and good luck in the competition!

Mrs Mustafa and Mr Proffitt